8 Tips For Using An Explainer Video During Trade Show Season

During trade show season, having an explainer video that tells your potential customers who you are and what you do in under 90 seconds is valuable. It brings awareness before, during and after the show so you’re always top of mind.

Here are our top 8 tips for utilizing your Smart Fish Productions explainer video during your next trade show.

Before the Show:

1) Wherever you’re mentioning your next trade show (email signature, website, blog, social media etc.) link to your video.

2) Send an email blast to known attendees with a link to your video along with your booth number and any other important info they should know before they come to the show.

During the Show:

3) While you’re at the show, have your video looping on a large display to attract attendees to your booth. 

4) Have your video playing on computers at your booth so attendees can watch and ask questions. 

5) Have a QR code linking to your video on your business cards, promotional material and any other hand out that makes sense to don your video link. 

After the Show:

6) Send follow up emails to new contacts you make and send the link to your video so they can share it with decision makers.

7) Share about your trade show success on social media and blog posts and have a link to your video for anyone who may have missed you at the show or didn’t have an opportunity to make it.

8) Be sure your video is easily accessible on your website so people who want to check you out on their own time can.

Like what you’re reading but don’t have a video of your own? We can help! Contact us to schedule a discovery call so we can get you ready for your next trade show!

Cloud5 used their explainer video on multiple displays during HITEC 2021

Read more about Cloud5 and how they used their video at their trade show.