Belco Case Study

Client: Belco Forest Products

What We Did: Smart Fish produced an animated video to help explain how Belco’s XT Trim product is different from their competitors. Belco needed a message and visuals that would clearly communicate how the product worked without giving away all their secrets.

How They Use It: Website, Vimeo, Email Campaigns, Sales Team

Video Performance: After a few months of having their video out in the wild, we spoke to Jim Carroll about how the video has been performing and here are a few of the key things we noted about the video’s performance.

• The video is being used to good effect on the Belco website because it clearly explains the value of the two-step treatment process in a visually compelling way. The art captures attention and the differentiation message is strong.

• The unique watercolor style gives a creative theme for ongoing campaigns that helps Belco stand out visually in the marketplace.

• The message structure unified their sales team’s understanding of the two-step treatment process and gave them a consistent way to explain its value to prospects.

• The diverse audience it attracts is giving them new insights into their marketplace, geography, and customer needs because they’re monitoring their engagement analytics.